An Interview with Ruth Farrow

An Interview with Ruth Farrow

Thank you for joining me today Ruth, for those who don’t know you can tell our viewers how long have you been a coach and what area do you specialise in?


Thank you for taking this time to speak with me. I have been practising now for 6 years where I specialize in the area of mental health including alcohol and addiction problems.


That sounds like an interesting specialism, what has been your greatest success story to date working with addiction?


My greatest success happens each time a client comes through the door as they have taken the decision to empower themselves. There are also those that longer have the cravings for alcohol or drugs and would sooner have a cup of tea. Each person is very different and the success is measured by the peace that person can find for themselves in the most natural of processes.


Has anything ever not gone to plan with a client? With that I mean have you ever tried a technique that didn’t get the results you and your client wanted?


Being a therapist allows you to be versatile in order to help the client see that they are always working to a positive end no matter how small. I am a big believer in small steps as they are the ones that hold in place the building bricks of success.


Yes I agree, the famous saying is “before you can run you have to learn to walk” Tell me Ruth what techniques do you use with clients?


Be allowed to just talk without interruption can be very exhilarating, especially with moments of silence and as a therapist observing and listening is vital to help the client move forward. There are times when I know that there is something the client needs to say but hasn’t the words and that’s fine as they will eventually succeed as the sessions progress and by allowing them to find this moment can be the ‘light bulb’ recognition to a lot more than we as therapists can ever know. I will also take the clients through the life wheel and GROW models to allow them to visually see what is happening within their lives and how best to improve and move forward. Breathing exercises and deep relaxation works wonders and is an anchor for daily use.  And then of course the personalised hypno script working around the area of problem for the client.


It sounds like you are proficient in a wide range of techniques, is NLP a big part of your coaching style?


Yes I use NLP all the time when talking to the clients before and after sessions as well as during. This helps the client to revaluate their own self believes. How we communicate can be very powerful.


Do you see clients on a regular basis or do you see clients for one of sessions?


Clients will come and go and then come back, it depends on what they need to improve within their lives. Those that have addictions may need more than the normal three sessions that I like to offer but even then I have had success with only one session. I never rush my clients and I always make sure that I leave at least 30mins between each client so they don’t feel rushed.

I think that is great procedure to have, especially as clients wouldn’t want to bump in to each other. As an employment coach myself I know how hard starting your own business is, what made you take the risk and start your very own coaching company?


It was a natural progression from working as a special needs teacher for twenty years and building confidence and self esteem. I had always looked towards holistic therapies as a means to help myself and saw a link with what I was doing with the students and how much it worked in raising achievement. My contract came to an end one Christmas and it was a now or never decision and all I can say is I wished I’d done it earlier. Even though it’s hard work building up your client base I wouldn’t change what I’m doing.


It sounds as you very passionate about helping people, tell me do you work alone or is there a team of therapist?


There is just me at the moment delivering the therapies but I do have a very special partner who not only supports me but also helps to write the funding bids needed to work within the areas of mental health to the degree that I do…which is voluntary at the moment.


That’s a great resource to have; I know how hard it is to win bids. How did you originally get into the coaching industry and what was your biggest hurdle?


You have to believe in what you are doing and not to be put off by doors closing. I have found that for every one closed there has been a more successful one open in a direction I may not have tried if not for the ‘knock’ back.


That’s a great philosophy to follow, one that I teach my coaching clients. I know you use a mixture of coaching styles, but what is the difference between people coming for face to face coaching compared to telephone coaching?


There is a rapour between the two people when face-to-face. Body language can give you many more clues than mere words can ever say. As human beings I believe we need that physical presence of being able to see the person we are talking too, a naked honesty if you like.


Do you have a life coach yourself?


Yes, my partner is a qualified life coach and without him to bounce things off would find it very hard.


And how has your life coach and partner supported you?


I’ve not jumped with both feet first, have taken time to consider my next move. Starting up a business at this present time is far from easy but he has held my hand and I feel comfortable with how to proceed.


I know that you are a dedicated coach and you continue to build up your skills my attending number of training programmes, which training has been the most valuable to you and your clients?


I endeavour to attend as many updates and new ways of training that I can financially afford myself, even if that means reading the latest findings on the internet but the best forms of training are the ones where you network with other therapists as these are invaluable days of knowledge.


As you have mentioned you specialise in mental health, what is the common goal that your clients have?


The most common goal is to build on their confidence. They would like to be more outgoing and sociable. To be able to stand up for themselves at work is the second most common goal.

I know you support a wide range of clients, but who is your ideal client?


Those that come through the door, as they have made that decision to help themselves, they are half way there before they even realise it.


Yes I agree, often clients don’t realise the motivational power of committing to therapy. As a coach what is your mission?


To help people come through the fog and to be at peace with themselves.



It’s been a pleasure meeting you, where can people find out more about you, and if they want to how can potential clients contact you?


It’s been really good meeting you and thank you for allowing me to again focus on what I am good at and for anyone wishing to find out more my web address is 

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One thought on “An Interview with Ruth Farrow

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