Aristotles Teaches How To Persuasion in a Job Interview

Aristotles Teaches How To Persuasion in a Job Interview


Persuasion is the goal of the job interview.


In the job interview you need to influence, persuade and  motivate through the answers of your job interview answers. You naturally persuade all the time, through the words you say and how you say these words. The problem is you may persuade people not to recruit rather then persuade them to offer you the desired job position.


Aristotle  was a master of the persuasive language. We have took the leanings of Aristotles rhetoric and made it relevant to the job interview.


Below you can also access 101 Interview Questions and techniques to Influence the Job Interview. Good luck with your next job interview.


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Ethos, Pathos, Logos



Ethos is your character, how you come across to the interviewer. In a job interview you need to be seen as credible, an authority. If the job interviewer believes in you, they will listen to you, if they listen to you, they will want to buy you (offer you the position) Aristotle said “We believe good men more fully and more readily than others.”

An example of an ethical appeal: “What I have learnt from working in this industry for over 28 years is…” Your duration of experience has a direct path to your Ethos.


Pathos creates an emotional response from the interview panel. In the job interview situation you need to appeal directly to the interviewers emotions. The great interviewee controllers the employers emotions throughout the job interview, taking them on an emotional roller coaster.


An example of an emotional interviewer answer is “have you ever been in a situation when a multi-pound deal was just about to be lost….what I did to turn things around was…” By getting an employer to imagine/remember a negative situation stirs up their negative emotions, before you create positively emotional pull, by explaining your positive outcome.







Logos is a way to use logic; reasoning, data, statistics and even debates and arguments. Imagery creates an emotional pull, logos allows you to give the facts to back up the story. “This technique increased profit by 35%..” “9 out of 10 people benefited from X”




Interview questions and answers






Interview Preparation Resources


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