Can HARO Help You Get More Website Hits?
HARO (help a reporter out) can be a great tool to increase your position as an expert in your industry while increasing your website hits, increasing your revenue. But why are some people successful at using HARO while others fail?
Does HARO Really Work?
The proof is in the pudding, here are two of my latest HARO successes (promoting Chris Delaney Careers Advisor, Confidence Coach, Founder of Employment King and Author of The 73 rules for influencing the Interview using Psychology, NLP and Hypnotic Persuasion Techniques)
HARO reporters can place links to your website, mention your name or product on their sites, increasing your expertise, building your marketing campaign and making you more sales/money on national blogs, news websites and in high street magazines and newspapers, which means thousands of people will read your quotes and articles.
How HARO Works
Once you join HARO which is a free and easy to sign up to, you will three times a day receive an email with a list of jobs journalist require from experts. This can be anything from a live radio interview on your expertise to a quote as part of a larger article.
Topics cover anything from business to lifestyle, from careers to health. Each request contains the topic, journalist name (sometimes), media outlet and submission deadline. HARO provide an email address so you can’t contact the journalist direct until they contact you.
Getting the Gig
There are around 100,000 experts so competition is high. Deadline line for gigs are short, so you need to respond quickly. Journalist will only hire you is you can add value to their article, so think about what you are going to write. Don’t waste your own time and only write about the topics you are an expert in, this way once featured the readers will want to click through to your website product as it is relevant to the article/website the reader was on.
Stand Out From The Crowd and Increase Your Responses
Write an eye catching headline; don’t just repeat the journalist topic line. Never record “visit my website for full article..” Record the quote/article in the e-mail body. At the end of the e-mail record your name, expertise and a link to your website/product (this way they are more likely to get added to the finished article.
Give the journalist what they want, if they ask for bullet points, a few lines, 10 tips or a full article give it to them. Journalists are busy, if they don’t fine what they want within a few minutes they will delete your e-mail and more on.
If like me you are a multi expert, only record the expertise relevant to the article you are writing don’t write a big list of irrelevant information you will just turn the journalist off.
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