How to Answer Social Media Interview Questions

How to Answer Social Media Interview Questions


Social media is the new rising star when it comes to upcoming job sectors in 2015. For many applicants applying for this new role the job interview can be a scary place, as it is hard to predict the interview questions for a position that has only been available for the past few years.

Social media is common tool for marketing services and products and all businesses are joining in. For some social media positions you will be part social media assistant and part administrator. Whereas in large organisations and online marketing companies you be full time social media coordinator. Even tough this role is relatively new competition for these roles is high. Surprisingly though many employers, especially in small businesses hire social media techs but don’t really know what they should ask them to do!!

On average over 300 social media applicants will apply for the position with only 6 candidates being interviewed. In most interviews, but this varies depending on the job sector and employer, you will be asked around 10 questions during a 45 minute interview.

The key to passing job interviews in preparation and practice, this sounds obvious but is often overlooked with the average interviewee spending around only 60 minutes preparing for their job interview. Remember the key in this role is to explain how your social media skills will increase website hits which in turn increases sales.


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Job Interview Questions for Social Media Jobs


          • Job Interview Question 1: What is your experience in social media and marketing?


Here you need to discuss your online experience by quoting how you/the company you work for have increased page likes, twitter followers, +1’s on Google, followers on instagram, vine and on your like me profile. describe that stragtgy you used to increase your social media presence and explain how these same skills would benefit the company. Experienced marketers can also discuss marketing strategies, presentations and project management


        • Job Interview Question 2: Why is social media an integral part of a business plan?


To be successful in this sector you need to explain to the interviewer how your skills will increase the company social media presence, which increase website hits, increasing sales and profit. Give really examples of this in action and quote figures and percentages. You need to show that you can increase profit, making your wage look insignificant


        • Job Interview Question 3: What social sites do you use and how would you compare them against each other?


This is  a knowledge based question. start by discussing the success of well know brands such as Facebook, explain how as an example vine and youtube get a percentage of hits compared to other social media sites and discuss the future of social media – G+ is predicted to be highly popular and how the increase of browsing on smart phones increase year on year

          • Job Interview Question 4: What social media pages or profiles have you created and managed for previous employers?

This is a great question to highlight your worth. start by explaining how poorly a site/page was doing quoting numbers. Discuss what strategies you used to increase hits (in detail) and give the out (number of users, followers, outward referrals to the website and increase in sales from direct referrals)

        • Job Interview Question 5: Which social media platform will popular in the next 5 years and why?


first you need to explain how tablets, phones and TV web channels are changing the face of online marketing. research future trends regarding social media and discuss what you predict will happen, explaining how you would incorporate this into your marketing plan.


        • Job Interview Question 6: How can a business generate income from social media?

As you know there are several money making streams available for the employer. Discuss this in general and then pick one key point that you know your future employer would be interested in and discuss what systems you would implement to make your department a financial success.


        • Job Interview Question 7: Which social media monitoring, analytics and publishing tools do you use?


Again, this question is to test your knowledge. Discuss two or three analytic systems and compare them against each other talking about the pro’s and con’s. Finish this question by explaining how you would use this data to change your marketing campaign.



Interview questions and answers

          • Job Interview Question 8: What are the benefits of platforms such as Hootsuite, TweetDeck?

To answer this question, start by explaining which platforms you have used in the past and give an appraisal of each platform. Discuss any new platforms that have recently come to market and discuss the benefits to that particular company.


        • Job Interview Question 9: What are the pro’s and con’s of a LinkedIn group vs. LinkedIn page


This question can be asked for a range of different social media tools. To answer the question give the advantages and disadvantages of the page/group. If you have had any key successes with any tool, explain this in detail  


        • Job Interview Question 10: How would you design a social media page to increase customer retention?

Before answering this question think about the companies targeted audience and use this knowledge to give a relevant answer. Explain the importance of niching, picture vs text percentage, interactive webpages and tools. The relevant the better!!


        • Job Interview Question 11:Why is Google+ becoming leader in social media?


G+ is becoming a force to be recond with. In this answer explain why G+ is increasing in usage. Also discuss some of the Google set backs and recent trails such authorship.



        • Job Interview Question 14: Do you have any questions for me?


 Good interview questions to ask interviewers at the end of the job interview include questions on the company growth or expansion, questions on personal development and training and questions on company values, staff retention and company achievements.



Interview Preparation Resources





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